Seizing End of Heat Baby Care Opportunities Custom Wet Wipes from Owned Factory for Partners

The End of Heat (Chushu), a key solar term marking the transition from summer to autumn, is characterized by dropping temperatures, widening day-night temperature differences, and increasingly dry air. From the perspective of the maternal and infant care market, babies are more prone to skin discomfort, gastrointestinal sensitivity, and other issues caused by autumn dryness during this period. As a result, parents’ demand for baby care products tailored to the autumn season surges. Among these products, baby-specific wet wipes have become a must-have in baby care scenarios during the End of Heat, thanks to their core advantages of cleaning, moisturizing, and portability. Relying on our owned production base, we possess a full-chain service capability covering formula R&D, process optimization, and mass production. We can provide customized wet wipe product solutions for partners based on market demand during the End of Heat, helping them seize the seasonal consumer market.

Insights into Wet Wipe Market Demand During the End of Heat from the "Clothing Care Scenario": Addressing Skin Cleaning Pain Points Under Temperature Fluctuations

During the End of Heat, temperatures fluctuate frequently, requiring frequent changes of babies’ clothes. Sweat and dust tend to accumulate in skin folds (such as the neck, armpits, and groin). If not cleaned in time, these residues may cause redness, itching, and other problems. Consequently, parents have an urgent demand for wet wipes that offer "gentle cleaning + moisturizing care".

Product Adaptability: To meet the needs of this scenario, our wet wipes integrate the dual features of "soft skin-friendliness + moderate moisturization". We use 3D pearl-patterned non-woven fabric, which effectively removes sweat and dirt while minimizing friction on babies’ delicate skin. The formula can be enriched with moisturizing ingredients such as glycerin and panthenol, forming a thin protective film on the skin after wiping to alleviate dryness—perfectly adapting to skin care needs under temperature fluctuations during the End of Heat.

Partner Empowerment: Leveraging the flexible production capacity of our owned factory, we can adjust product specifications (e.g., 80-sheet family packs, 10-sheet portable packs) and packaging designs (highlighting the "autumn dryness care" theme) according to our partners’ channel positioning (such as maternal and infant chains, supermarkets, and online platforms). We also support formula optimization through OEM/ODM models—for example, launching fragrance-free and alcohol-free hypoallergenic versions for babies with sensitive skin—to meet the needs of niche markets.

Insights into Wet Wipe Market Demand During the End of Heat from the "Dietary Care Scenario": Focusing on the Link Between Dietary Hygiene and Gastrointestinal Protection

After the End of Heat, autumn dryness easily makes babies’ gastrointestinal systems sensitive. Parents are paying more attention to "cleaning before and after meals", requiring wet wipes to have the characteristics of "safety & non-irritation + strong cleaning power" to prevent food residues from irritating the skin or bacteria from entering the mouth.

Core Product Advantages: Our wet wipes excel in both safety and cleaning power. Their ingredients meet the standards of infant cosmetic grades, with a pH value close to that of babies’ skin, ensuring no safety risks even when in contact with the skin around the mouth. By optimizing the proportion of surfactants in the formula, they can quickly remove stubborn stains such as complementary food residues and soup, leaving no residue and no tightness after wiping—ideal for hand cleaning before meals and mouth wiping after meals.

Supply Chain Support: Our owned factory is equipped with a professional testing laboratory. Each batch of products undergoes multiple tests for microorganisms, heavy metals, and other indicators to ensure stable quality. Meanwhile, we can flexibly adjust production plans according to our partners’ order cycles, supporting small-batch trial production and large-batch mass production to shorten the product launch cycle and help seize the consumption peak of dietary care scenarios during the End of Heat.

Insights into Wet Wipe Market Demand During the End of Heat from the "Home Care Scenario": Meeting Multi-Scenario Cleaning Needs in Dry Environments

During the End of Heat, indoor air becomes dry. Babies are prone to local skin moisture due to drooling or spitting up milk, and dust easily adheres to contact items such as toys and bed sheets. This leads to increased parental demand for wet wipes that are "versatile + durable".

Product Function Design: For home scenarios, our wet wipes achieve a balance between "high toughness + moderate moisture". Made of thickened non-woven fabric, they are resistant to tearing even when pulled or used to wipe stubborn stains on toy surfaces. The moisture content is controlled between 80% and 85%, ensuring thorough cleaning without leaving excessive moisture that could make the skin damp or bed sheets wet. They are suitable for multiple scenarios such as toy cleaning, drool wiping, and buttock cleaning during diaper changes.

Customization Services: Relying on the factory’s R&D capabilities, we can upgrade the functions of wet wipes according to our partners’ product positioning—for example, adding plant-based antibacterial ingredients (such as honeysuckle extract) to enhance the inhibition effect on common pathogenic bacteria. The packaging can adopt a sealed dust-proof lid design to extend the product shelf life, adapting to long-term home use scenarios and increasing consumer repurchase rates.

Insights into Wet Wipe Market Demand During the End of Heat from the "Outdoor Activity Scenario": Seizing the Portable Cleaning Opportunity of Autumn Outdoor Activities

After the End of Heat, the weather turns cool, and parents take babies out for outdoor activities (such as outings, playground visits, and parent-child sports) more frequently. Demand for "portable + anti-allergic & durable" wet wipes has risen significantly, making them a "must-have item" for outdoor maternal and infant care.

Scenario-Based Product Design: For outdoor scenarios, our wet wipes are designed as a combination of "portable small packs + anti-allergic formula". The 10-sheet/20-sheet independent small packs are compact and easy to store, fitting into mothers’ bags, pockets, and other carrying scenarios. Potential irritating ingredients such as fragrances, pigments, and preservatives are excluded from the formula, reducing the risk of allergies even when babies wipe their skin after coming into contact with pollen or dust. At the same time, they have strong cleaning power to quickly remove dust and stains from hands and faces.

Cooperation Guarantees: Our owned factory has a complete supply chain system, providing integrated services from product design and production to logistics and distribution. Based on the channel characteristics of our partners, we can assist in optimizing product pricing strategies and marketing materials (such as promotional copy and images highlighting the selling points of "outdoor portability" and "autumn dryness protection"), helping them quickly enter the outdoor maternal and infant care product market.

As a seasonal consumer node for baby care products, the End of Heat season sees wet wipes become a "golden category" in the maternal and infant market, thanks to their multi-scenario adaptability and strong demand. With our owned factory at the core, we leverage professional R&D capabilities, a flexible production system, and a complete service process to provide partners with high-quality, highly adaptable wet wipe product solutions tailored to different care scenarios during the End of Heat. Whether it is mass production of regular models or customized development, we can respond to needs efficiently, helping partners seize opportunities in the seasonal market and achieve dual improvements in commercial value and market reputation.